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Apr 18, 2014

Ukraine: Defining Line for Political Liars

Ukraine: Defining Line for Political Liars

I went to bed last night more calm, having heard the news the US, the EU, and Russia had agreed to sort out Ukraine diplomatically. As if this weren’t the intentional from the start. This morning I logged into Facebook to see Secretary of State John Kerry beating the drums of antisemitism and war over allegations, rumors, and sheer lunacy. If America were ever in dire trouble, it’s this Good…

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Apr 16, 2014

7 Super LinkedIn Influencers You Should Follow

7 Super LinkedIn Influencers You Should Follow

LinkedIn influencers

With over 240 million active users, LinkedIn is by far the most valuable business-centric social network ever dreamed of. Every evangelist of social media knows too, this game of visibility and viability we play daily online, it’s all about influence really. Given this transparent fact, the only thing as powerful as being influential, is knowing someone who is. To this end I present a list (not…

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Apr 16, 2014

Are Americans Ready and Able to Pay for a NATO Ukraine?

Are Americans Ready and Able to Pay for a NATO Ukraine?

The situation in Ukraine is only as complex as we make it. For Americans and Russians, a legend of international détentes, Henry Kissinger (below left) laid it out a best case compromise a few weeks back;

“The test is not absolute satisfaction but balanced dissatisfaction.”

Henry KissingerAs Americans in particular, it’s not crucial for you to know “where” Ukraine is. Neither is it fundamental to your…

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Apr 16, 2014

Zeta Interactive on Big Data

Zeta Interactive on Big Data

The recent Heartbleed snafu has many running scared. If something this “simple” can get missed, and exploited, just how safe is our information online. 

Zeta Interactive

For many, the answer to this vital question is, “I just don’t know.” While it’s true that nothing is absolutely foolproof, and certainly impregnable – after all, people really did escape from Alcatraz – there are many steps you can take to…

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Apr 16, 2014 / 1 note

Marketing and Why Wu-Tang is Only Releasing One Copy of Their New Album

Marketing and Why Wu-Tang is Only Releasing One Copy of Their New Album

Ronn TorossianThe Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn TorossianCEO of 5WPR. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of…

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Apr 14, 2014

How Sequels & Reboots Can Help Any Business

How Sequels & Reboots Can Help Any Business

Businesses sometimes need to use gimmicks to succeed – or reinvent themselves…

Ronn Torossian

Businesses of all sizes sometimes need a break or a gimmick to grab the attention of the right people. Well, they say nothing succeeds like success. And nowhere is this mentality more on display than in Hollywood, big or small screen. Even if a movie doesn’t “feel” right for a sequel, if it hits, you can bet someone…

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Apr 11, 2014

Vemma® Makes a Big Switch!

Vemma® Makes a Big Switch!

In a surprising announcement, after nine successful years in the network marketing/MLM industry, Vemma CEO BK Boreyko made a bold change to the very foundation of the company he and his sisters founded by announcing Vemma’s big switch to an affiliate marketing model. Courtesy Vemma

Courtesy Vemma

“We’ve always done things a bit differently than a typical MLM/network marketing company. We have a very dynamic…

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Apr 11, 2014 / 2 notes

A Fundamental Lack of Understanding [by Richard Edelman]

A Fundamental Lack of Understanding [by Richard Edelman]

Courtesy Richard Edelman's 6 AM blog

Courtesy Richard Edelman’s 6 AM blog

I awoke this morning in London to have a leisurely scan of the newspapers before breakfast with Michael Stewart, president & CEO of Edelman Europe & CIS. Little did I know that my blood would be boiling within the first three minutes. As a teaser on page one of Tuesday’s Financial Times (I was a day late in reading… my bad), then onto page 12 in the front…

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Apr 11, 2014

5W Public Relations Named Agency of Record for Allergy & Asthma Network Mothers of Asthmatics (AANMA)

5W Public Relations Named Agency of Record for Allergy & Asthma Network Mothers of Asthmatics (AANMA)

NEW YORK, NY (April 2014)5W Public Relations, one of the top 25 largest independently owned PR firms in the US, is pleased to announce that is has added Allergy & Asthma Network Mothers of Asthmatics  (AANMA) to its diverse roster of non-profit health & wellness organizations. 5W Public Relations will execute a comprehensive public relations program designed to promote AANMA and its advocacy…

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